TY  - BOOK
AU  - W. CHAN KIM
AU  -  RENEE MAUBORGNE
TI  - BLUE OCEAN STRATEGY -HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
SN  - 9781625274496
U1  - 658.802 
CY  - NEW DELHI
KW  - MANAGEMENT
ER  -