TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - New Delhi -India
PB  - Harvard Business Review Press
KW  - Management
ER  -