TY  - BOOK
AU  - KEVIN LANE KELLER
AU  -  AMBI MG PARAMESWARAN
AU  -  VANITHA SWAMINATHAN
TI  - "STATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY"
SN  - 9789353946135
U1  - 658.827 
CY  - NOIDA
KW  - MANAGEMENT
ER  -