TY  - BOOK
AU  - KEVIN LANE KELLER
AU  -  AMBI M G PARAMESWARAN  
AU  - ISAAC JACOB
TI  - STRATEGIC BRAND MANAGEMENT-BUILDING MEASURING AND MANAGING BRAND EQUITY
SN  - 9789332542204
U1  - 658.827 
CY  - NEW DELHI
KW  - MANAGEMENT
ER  -