KEVIN LANE KELLER <br/><br/>
STRATEGIC BRAND MANAGEMENT-BUILDING MEASURING AND MANAGING BRAND EQUITY 

 - NEW DELHI  PEARSON  2019 
 - 586 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEV