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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Expanded edition. - New Delhi -India ; Harvard Business Review Press, 2015. - 287 p., 17/25 cm.

ISBN: 9781625274496

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 / KIM

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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