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"STATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY"

KEVIN LANE KELLER

"STATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY" - V - NOIDA PEARSON 2020 - 642

ISBN: 9789353946135

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / KEV

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"STATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY"

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