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STRATEGIC BRAND MANAGEMENT-BUILDING MEASURING AND MANAGING BRAND EQUITY

KEVIN LANE KELLER

STRATEGIC BRAND MANAGEMENT-BUILDING MEASURING AND MANAGING BRAND EQUITY - NEW DELHI PEARSON 2019 - 586

ISBN: 9789332542204

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / KEV

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STRATEGIC BRAND MANAGEMENT-BUILDING MEASURING AND MANAGING BRAND EQUITY

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